Raddev · Case study
Adventure Yachts builds catamarans in Thailand, takes guests on crewed charters and offers owners a way to earn from their yacht. We built a website where each of these clients has their own path to an enquiry, and supported it for several years after launch.
Adventure Yachts builds AY60 catamarans at a shipyard in Thailand, organises crewed charters and manages owners’ yachts under an ownership programme. Our team built the website in 2021, and we supported it for several years after launch.
The client needed a website that generates enquiries. They had a rough idea of the page structure and knew what they wanted to say on the home page. Working out and building everything else was up to us.
The challenge was that the company has three products and different buyers. A traveller chooses a charter. A buyer looks at the catamaran itself. An owner calculates how much the yacht will earn while they are not on board. Each needs their own path to an enquiry.
Right below the first screen there are two buttons: the ownership programme and ordering your own catamaran. Further down are blocks about the catamaran, the programme, charters and experiences, each with its own button to a detailed page.
Each destination has its own page: Thailand, Fiji, the Marshall Islands, the Maldives. Six more pages describe what guests will do: surfing, diving, life on board, family or group trips, dining, time ashore.
The AY60 page shows the interiors, deck and cabins, with the equipment listed — from navigation and connectivity to the tender and water toys. A buyer sees what they are getting before talking to a manager.
A separate page explains how an owner earns from the yacht: they receive 65% of charter revenue minus operating expenses, and the yacht must be available for charters 12 weeks a year. The company takes care of maintenance, crew, bookings and berthing, and after seven years the yacht is fully refitted.
In the form, visitors choose a subject: buying a yacht, a crewed charter, the ownership programme, booking for their own clients, or another question. The manager immediately sees what the person has come for.
From the home page to a destination page, then to the experience pages: what the guest will do on the trip. Then the form, where they choose the subject “crewed charter”.
From the home page to the AY60 page: interiors, deck, cabins, equipment list. Then the form with the subject “buying a yacht”.
From the home page to the programme page: how much the owner receives, how many weeks the yacht works in charter, what the company takes care of. The enquiry form is right on that page.
The home page, the ownership programme and the enquiry form in the mobile version.
When a company has several products, its home page shouldn’t try to sell them all at once. Its job is to quickly direct visitors to their own sections, each with its own path to an enquiry. That is where we start when designing any website with different kinds of buyers.
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