Start with what matters
Behind "we need a website" there may be a move into a new market. Behind a customer portal — the wish to free managers from the same requests over and over. Behind a store redesign — shoppers who never reach checkout.
So before work begins, we learn how your company works, who will use the product, and what data and systems we'll be dealing with. We ask technical questions at the start of the discussion, not when we're already writing code.